Steamでのタイトルセールは誰が決定し、どう値段を決めるのか? | ゲヲログ2.0




Both really, but Steam cannot force a game to go on sale.

Steam tries to organize seasonal sales. Steam will likely have a Summer Sale which helps draw users to their platform and drives up sales. Developers opt into these seasonal sales to also increase people buying and playing their games, so it’s a mutual benefit. If the developer or publisher doesn’t want to participate in this sale, they don’t have to.

The developers or publishers of the game can decide the price of their game, which also includes being able to put it on sale for any price, time, and period.

Who decides when a game on Steam is on sale, the developer or Steam itself? – Quoraより